Business Writing

02 September, 2010

Is a Blog Worth the Trouble?

I’ve been asked this question several times and my answer is always: “Absolutely!” A blog is the most requested business writing service I get these days and there’s a reason for it. Successful companies know the benefits of a blog and have seen it pay off. Yes, it can be a lot of work, but it is energy well spent.

So, add a blog to your web site, if you haven’t yet, and get the following benefits for your business:

1. Keep visitors returning for fresh information: By making regular posts to your blog about current events, activities, local happenings and more, you encourage visitors to visit regularly for the latest info.

2. Position yourself as the area expert: Regular posts about local codes, regulations, real estate market trends, etc. position you as the knowledgeable professional they want for their transaction.

3. Make it easier for search engines to find you: New and changing content gets better search engine exposure than a static site over time.

4. Build trust with your customer base by TELLING YOUR STORY: Adding a human element to your posts by talking about your team members and your company behind the scenes will help you connect with your customers on an emotional level.

Happy blogging everyone!

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