1 OCTOBER 2010

Anna Urbanik receives 2009 Constant Contact All-Star Award

I am thrilled and proud to share with you that I’ve recently been awarded recognition for excellence in email marketing. I received a 2009 ALL-STAR AWARD from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and online survey tools for small organizations.

I was selected for the award based on demonstrating best practices in the effective use of email marketing and superior results in the following areas:

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25 AUGUST 2010

Marketing to Grumpy Old Men--Part 2

As promised, here goes the second part of the revealing briefing put together by Bob Bly (to read the first part check out my August 11, 2010 post).

When marketing to men over the age of 50 (also known as “GOM”-Grumpy Old Men), there are several things you should keep in mind in order to ensure the effectiveness of your promotion efforts.

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11 AUGUST 2010

Marketing to Grumpy Old Men

The other day I received a very interesting briefing from a fellow copywriter Bob Bly and I thought you may find it revealing as well. Offering 10 tips for selling to age 50+ male market, he draws some conclusions that may be crucial to your next marketing campaign. Today, I’ll only share some of them with you. Stay tuned for the rest next week. *GOM=Grumpy Old Men

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