Is a Blog Worth the Trouble?

I’ve been asked this question several times and my answer is always: “Absolutely!” A blog is the most requested business writing service I get these days and there’s a reason for it. Successful companies know the benefits of a blog and have seen it pay off. Yes, it can be a lot of work, but it is energy well spent.

So, add a blog to your web site, if you haven’t yet, and get the following benefits for your business:

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28 JULY 2010

Mastering the Art of Online Sales through Hotel Website Content

The content on your property website performs two separate, and extremely important, functions: the first is to attract visitors to your site through organic search; second, to generate interest and drive visitors to your site's booking page.

Two reasons why hotel site content must be the primary focus of a site's design and why site content must be carefully shaped and written to produce sales.

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