25 AUGUST 2010

Marketing to Grumpy Old Men--Part 2

As promised, here goes the second part of the revealing briefing put together by Bob Bly (to read the first part check out my August 11, 2010 post).

When marketing to men over the age of 50 (also known as “GOM”-Grumpy Old Men), there are several things you should keep in mind in order to ensure the effectiveness of your promotion efforts.

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18 AUGUST 2010

Mexico Tops List for U.S. Second Home Owners

Here’s great news for our Los Cabos market and a glimmer of hope for all those who thought the crisis would never end.

Despite the constant headlines about drug-related violence, Mexico remains the preferred destination for U.S. second home buyers, according to a new study.

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11 AUGUST 2010

Marketing to Grumpy Old Men

The other day I received a very interesting briefing from a fellow copywriter Bob Bly and I thought you may find it revealing as well. Offering 10 tips for selling to age 50+ male market, he draws some conclusions that may be crucial to your next marketing campaign. Today, I’ll only share some of them with you. Stay tuned for the rest next week. *GOM=Grumpy Old Men

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4 AUGUST 2010

My dream destination wedding in Los Cabos

As some of you may know, I am no longer single. I joined the happy world :) of married people on May 29th, 2010. My husband and I had an intimate yet spectacular wedding with our guests arriving from five different countries and speaking four different languages. It was great fun and the best part was that it wasn’t just another cookie-cutter beach wedding. Here I would like to share a few photos with you.

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